Annual All-Ford Roundup at Soerens Ford
Soerens Ford of Brookfield,WI
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Published July 16, 2021 . Updated April 5, 2026.
July 18, 2021
2021-07-18T13:00:00Z2021-07-18T21:00:00Z
Address
18900 West Capitol Dr
Brookfield, Wisconsin, 53045
US
Brookfield, Wisconsin, 53045
US
Event Schedule
Upcoming Dates
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Past Dates
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•Sunday, July 18
Sunday, July 18, 2021 | 2021-07-18T13:00:00Z 2021-07-18T21:00:00Z -
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Event Description
What to Expect
A wide range of Ford-built vehicles, from classics to modern buildsDedicated classes for Ford Motor Company, Mercury, Edsel, and Lincoln models
Over 20 judged classes with multiple awards in each category
A laid-back but passionate crowd of Ford enthusiasts and club members.
Unlike larger mixed-brand shows, the All-Ford Roundup is focused entirely on Ford-built vehicles—making it a great place to see brand loyalty, rare models, and detailed restorations all in one place.
Click Here For Past Event Photos
Event Details
Sunday, July 188:00 AM – 4:00 PM
Location: Soerens Ford of Brookfield
Tips for Attending
Arrive early: Morning hours are best for viewing vehicles before crowds build.Talk to owners: Many participants are passionate and happy to share details about their builds.
Bring a camera: Expect a mix of restored classics and unique custom trucks.
Check class listings: With 22 classes, there’s a lot to take in—plan your walk accordingly.
Stay for awards: Judging adds a competitive edge and highlights standout vehicles.
It Worth It?
A great fit if you:- Are a fan of Ford-built vehicles and brand-specific shows
- Enjoy talking with owners and learning about restorations or modifications
- Want a more focused, community-driven event
May not be ideal if you:
- Prefer multi-brand shows with broader variety
- Are mainly looking for a swap meet or parts-focused event
The Annual All-Ford Roundup offers a more specialized experience than typical car shows—bringing together enthusiasts who share a deep appreciation for everything under the Ford umbrella.
Featured Spotlight
With such a wide range of eligible vehicles, you never know what might show up—from vintage trucks to rare classics. Will a beautifully restored Lincoln cruiser or a unique Edsel make an appearance this year?FAQWhat vehicles are allowed?Only Ford-built vehicles are eligible, including Ford, Mercury, Edsel, and Lincoln models.
Is the event judged?
Yes—there are three awards given in each of 22 different classes.Who can I contact for more information?
You can reach Russ Owens at (414) 861-9213 or via email at Wiscfordclub@aol.com.Is this event family-friendly?
Yes—it’s a relaxed, daytime event suitable for all ages.
From Previous All Ford Roundups
Want to see for yourself what you might see in a what this show is like?
Check out our full photo coverage and recap from the 2019 event!
Check out our full photo coverage and recap from the 2019 event!
Related Article
Soeren's Ford 38th Annual All Ford Roundup
A delightful day for fabulous Fords
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